The First Question to Ask Any Olive Oil Brand: “Where’s Your Farm?”

You do not need to be an expert to buy olive oil well. You do not need to memorize cultivars, polyphenols, or tasting vocabulary. You need one question, four words long: where is your farm?

It is remarkable how quickly this question sorts the shelf. A true producer answers instantly and in detail, because the farm is the whole point — its village, its trees, its family, its press. A marketing company selling blended bulk oil cannot answer at all, because there is no farm; there are suppliers, brokers, and a bottling contract. Watch for the pivot to heritage-sounding language that names no actual place. That pivot is the answer.

Ask us, and here is what you will hear: our farm is in San Procopio, in the province of Reggio Calabria, where six generations of our family have grown olives, and where the frantoio founded by the brothers Rocco, Rolando, and Michele in the 1950s still presses every harvest within hours of picking. Ask every brand the question. Posterino has spent six generations making sure our answer never changes.