Traceability is a simple idea: you should be able to follow a food backwards — from the bottle in your hand to the place it was grown and the people who grew it. For wine, we take this for granted. For olive oil, the industry has quietly trained shoppers not to ask.
Look closely at a typical supermarket label and you will find geography doing a disappearing act: a brand name, perhaps an Italian-sounding one, and origin language vague enough to cover several countries at once. That vagueness is not sloppiness. It is flexibility — the freedom to change suppliers, blend origins, and chase the cheapest bulk oil without ever reprinting a label.
Posterino cannot use that freedom, because we gave it up on purpose. Our oil traces to one estate in San Procopio, Calabria, one family, and one press — the frantoio founded by the Posterino brothers in the 1950s. Ask where your oil comes from. If the answer is a farm you can name, you are holding the right bottle.
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